Project 5 Essay Example | Topics and Well Written Essays - 750 words

Project 5 - Essay Example Hyperbole refers to exaggerations beyond the reality, or beyond the realms of what is logically probable (Corbett 5). Hyperbole is meant to emphasize or as earlier mentioned create strong impression. An example of this kind of this device in a sentence would be as follows. â€Å"I have ton of homework to complete by evening.† Litotes can also be used to show emphasis. This is usually an understatement of what is meant by the words. For example, one can say that a situation is â€Å"not that bad†. This could still mean that the situation is excellent. An appropriate example of a trope under this category is metaphor. Metaphors enable readers to see the relationship between various objects. Metaphors involve making direct comparisons between different objects having one or more of similar characteristic (Corbett 13). An example in a sentence is â€Å"your voice is music to my ears†. Here, the reader can be able to see the connection between the two things compared. Music brings joy or happiness, as the same case with the voice. Some tropes enable the reader make comparisons of one thing to another. Similes are commonly used to make comparisons using words such as â€Å"like† or â€Å"as†. The objects may not necessarily be alike. The only requirement is that they must share a similar characteristic. An example in a sentence would be â€Å"her dress was red like a rose flower† or â€Å"he was slow as a snail†. In the later example, the common similarity shared among the two is the quality of being slow. Some tropes are used just to create a comic effect in the literary work. Irony is one of the literary devices used to create a comic effect. In some cases, irony is combined with other devices such as satire to bring out humor. Irony involves using words which are intended to give a totally different meaning – in most cases used to give the opposite meaning (Corbett 15). In literary works, authors may apply situational or dramatic

Frist quality management assays Essay Example | Topics and Well Written Essays - 3750 words

Frist quality management assays - Essay Example Many a times people fail to realise that what they are doing is ultimately for the client and it is because the client pays that the company is running. Some companies were so surprised initially by the sudden ‘quality movement’ of the 1990’s that Cant (1992, p. 1) commented that Businesses generally have a lethargic approach towards any kind of change. When TQM was still a newbie, some people thought that it could rescue businesses from ‘flabby management techniques’ and ‘shoddy products’, while others thought it to be ‘too perfect’ and that such management techniques cost more than they are worth. American firms could not truly embrace ‘Quality Management’ until they thought it made their shareholders more money than it did the seminar organizers, consultants and book publishers, who again, they thought, reaped the biggest quality rewards of the 1980s. Only those who had the patience and stuck to it reaped the rewards. Many, who did not, were wiped out in the competition. Virtually every business depends on repeat business for survival. It’s a common sense answer that for customers to come back they should be happy with what they got before. Earlier, professionals could count on their reputations and work contacts to provide a steady stream of work; however, as a result of de-regulation, an over-supply of professionals in many disciplines and a declining public image, this is no longer guaranteed. A research study done on legal advisors, where the sample consisted of 600 commercial business organizations drawn from ‘Key British Enterprises’ 1989 proved that â€Å"Clients with higher perceptions of service quality are likely to consider changing their legal advisers less often and expect to enjoy longer working relationships with their corporate legal advisers.† (Morgan 2007, p. 38) Though we know that the relation between ‘customer satisfaction’ and ‘profits’ is quite obvious, there are 3 problems,